The Only Way Is Essex, or Towie, as the die hard fans call it, is a British reality television series based in Brentwood, England.
It shows "real people in modified situations, saying unscripted lines but in a structured way".
It was an instant hit when first shown in 2010, and has created 'careers' for most of it's cast.
The girls wear jewellery with as much sass as themselves; it's bitchy, it's fierce, full of tension and drama, and we cannot get enough of it!
When one of the cast wears an item of clothing, the internet kicks in, and usually the item sells well, or sells out.
Megan McKenna wore a pair of killer heels in her first episode, and this forced the internet to crash, so it shows the pull that these ladies have.
Designers are slavering to get the most popular girls into their wares; some of the cast now have their own fashion brands; selling dresses, nail art and hair extensions, so the most savvy of the ladies are really making a pretty penny.